Sunday, June 12, 2011

High Fashion Models Are Now Selling Cars

First it was Natasha Poly who was caught posing in front of a Gucci themed Fiat and now Jessica Stam stars in a video for Mercedes-Benz. While Poly was photographed for Fiat by Mert Alas and Marcus Piggott, Mercedes, a global Fashion Week sponsor, opted for a racier approach by hiring Terry Richardson to get consumers rev’d up over the sultry Stam.

The short video below shows Stam stealthy maneuvering through a warehouse in search of the silver sports car. What happens when she finds it? She does what any girl who’s been searching for misplaced car in a parking lot does- she gives it a big hug. But instead of getting in the car, she lays down next to it.

I don’t know if it’s fashion moving towards the car industry or vice versa, but there’s a sleuth of fashion’s heavy hitters getting behind the wheel for luxe auto brands. Along with the aforementioned ads above, Volkswagon has enlisted Karl Lagerfeld to shoot a new ad campaign (will Baptiste ride shotgun?) and Rolls Royce has hired Rankin to create a commemorate photo series for the 100th anniversary of the automobile, Spirit of Ecstasy. We clearly haven’t seen the last of fashion and the automotive industry colliding.